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This guide provides a holistic view of successful, data-driven promotional campaigns based on the successes of the leading enterprise retailer, Walmart. 

As a retailer, how you run your promotional campaigns should vary depending on the lifecycle of your products. But no campaign is going to be successful before first mastering the fundamentals.

This report will give you insight into how to optimize your campaigns by:
  • Determining your objectives
  • Driving traffic across channels
  • Building a quantitative and qualitative approach
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