Change is inevitable. Nowhere is this more apparent than in the retail sector. The growth e-commerce coupled with the move towards promotional events such as Black Friday and flash-sales, have forced retailers to take stock of their online strategies.
The changing face of retail is mirrored in the changing nature of online testing – the two are intertwined. As retailers invest in digital transformation programs so too is the notion of testing evolving towards Digital Performance Management (DPM).
We take a look at how the retail sector continues to change, and how Digital Performance Management ensures that online businesses address customer requirements to deliver an exceptional, frictionless customer experience that optimizes conversions, monetization, and brand reputation.