This research project marks the inauguration of a long-term benchmark study that seeks to answer questions about the state of online retail performance.
We gathered data from 10+ billion online retail user experiences, then analyzed performance metrics for some eye-opening findings around just how much page load time significantly impacts metrics such as conversions and engagement.
This report will give you insight into:
- The "magic number" for page load time that yields the highest conversion rate
- The impact of 1 second of performance improvement (or slowdown) on conversion rate/bounce rate/session length
- The difference between high-performance pages — in terms of size, complexity and resources, as compared to pages that perform poorly